AdConductor Desktop:
Enhancing campaign performance
One of the toughest challenges web publishers face involves scaling their advertising operations to match the growth of their audience and their advertising programs. Deciding whether to build on existing internal systems or to acquire those capabilities by working with a third-party resource can have a major impact on the profitability of your business.
AdConductor's Desktop solution is designed for publishers who are looking for single-site core ad serving and campaign management capabilities that complement or enhance the systems they already have in place (Burst also offers AdConductor Enterprise for publishers who require an end-to-end solution for managing the complete range of advertising functions for multiple sites.)
AdConductor Desktop offers:
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Order entry
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Unified traffic forecasting
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Campaign management including enhanced campaign performance and support for rich media creative
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Campaign optimization
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The ability to offer advanced targeting features to advertisers - such as geo-targeting and keyword targeting
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Advanced reporting capabilities
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Invoicing Functionality
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Third party billing reconciliation
Scalable and secure
AdConductor Desktop simplifies the management of your site’s advertising programs, and provides an attractive alternative to in-house and open-source solutions. The system incorporates Burst Media's twelve years of technological innovation and online advertising best practices, delivering its capabilities via secure ad serving data centers. For system support, Burst Media provides a full upgrade and maintenance program– a critical advantage for publishers with limited in-house IT resources. Further, because AdConductor Desktop is fully scalable, you can incorporate additional modules into your solution as your needs – and advertising programs – grow.
To learn more about AdConductor Desktop, call AdConductor Sales, at 781-852-8400 or send an email by clicking here.
